Sun Microsystems North America Named Accounts

Objective: Sun Microsystems sought a way to stay top-of-mind with B & C leads to generate sales, build preference for the company’s solutions and serve as an information resource.

Creative Approach: We developed Sun GPS a multi-layered site that takes a thematic approach to technology challenges. The site features B&J-developed interactive content, Sun strategy downloads, and social attributes such as 'Elevate this’ to promote popular items, and surveys to drive lead generation. Downloadable content and the accompanying outbound lead generation activities are refreshed monthly in the fashion of an online magazine.

Highlights:

• 32M in pipeline revenue
• 5.8% registration rate from first email blast—Campaign still in market
• Content audit provided qualitative analysis of more than 200 assets
• Ongoing optimization leverages site analytics