Sun Microsystems North America Named Accounts

Objective: Sun Microsystems sought to stay top-of-mind with their business and consumer leads. Their goal was to generate sales, establish themselves as an information resource and build preference for the company’s solutions.

Creative Approach: We developed Sun GPS, a multi-layered site that takes a thematic approach to technology challenges. The site featured BNJ-developed interactive content, Sun strategy downloads and social components (such as 'Elevate this’ to promote popular items) and surveys to drive lead generation. Downloadable content and accompanying outbound lead-generation activities were refreshed monthly in the fashion of an online magazine.

Highlights:

• 32M in pipeline revenue
• 5.8% registration rate from first email blast
• Content audit provided qualitative analysis of more than 200 assets
• Optimization leverages site analytics