Punchstock 2008 Fall Lead Generation
Objective: Punchstock's new site design focused on helping visitors find the perfect image as quickly as possible. To generate leads and drive revenue, Punchstock wanted to engage more effectively with its current customer base, as well as that of iStock and Getty, and to tout the simplicity of searching and ordering from their site.
Approach: Developed in three languages and launched globally, our Punch-O-Matic movie maker showed how Punchstock’s simple search and great collection of images can help anyone express themselves in a unique way. “It animates. It visualizes. It bugs the account guy.” What better way to catch the attention of creative types than to let them to be…well…creative?
Highlights:
- U.S. email garnered over 4% response
- Over 1,500 movies generated
- 80% opt-in rate