LinkedIn Talent Advantage
Go-To-Market

Objective: Develop a go-to-market strategy for LinkedIn's new Talent Advantage product, culminating in a Web presence that integrated great content, accountable lead capture and thought leadership.

Approach: We built an interactive SEO site around a video-based product demo to educate prospects on this new product. Google Analytics, BNJ's Response Management System and real-time Salesforce integration ensured the site's accountability. Within the video, we constructed a robust content library, promoted a prominent call to action and seamlessly integrated registration.

Highlights:

• Web traffic immediately shot up 50% and continued to rise 10% each month the campaign was active
• Nearly 5% conversion on key pages
• Exceeded sales lead and revenue goals