Social marketing drives partner program sales.

Objective: Intel, together with Intel® Software Partner Program members Cakewalk and Sweetwater, wanted to tap into the lucrative digital audio market and amp up sales of the Creation Station, a PC built by Sweetwater, powered by Intel technology, and loaded with Cakewalk’s SONAR 6 software.

Approach: This multi-faceted campaign was designed to generate immediate leads and revenue for all the partners, and create ongoing prospect engagement. The Creation Station Idea Center provided a rocking social community site featuring interviews with industry-leading musicians and producers, how-to articles, software and hardware reviews, and a blog-style forum where users could post questions or comments.

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