Intel Fearsome Foursome

Objective: Intel loved the idea of marketing the Quad Core Intel® Xeon® processor to the communications, media and entertainment (CME) industry—a new market for this product—under the banner of “golf.”

Approach:
We saw the “Fearsome Foursome” as a great opportunity to educate, entertain and engage. The video series featured a golf pro comparing nine golf shots to nine benefits of Quad Core for CME. In the Flash-based video game players hit flying servers and Intel logos across a practice range. And behind the scenes, we served up industry-focused product, technical and market content.

Highlights:

• Direct mail drove a 3% response rate—exceeding expectations by 100%
• Nearly 12% of visitors engaged monthly with interactive golf game